CORPORATE CULTURE AND STRATEGIC PLANNING IN BUSINESS STRATEGY

    A business strategy describes how a particular business intends to succeed in its chosen market place against its competitors.it therefore represents the best attempt that the management can make at defining and securing the future of that business. In other to achieve the organizational goals, there are certain strategies to be used; corporate culture, types of strategy, evaluation, analysis, strategic planning, strategic intent, futures thinking. I am going to discuss corporate culture and strategic planning.

CORPORATE CULTURE; corporate culture describes and governs the ways a company's owners and employees think,feel and act. ;

• beliefs/ideas

• mission statements

• vision

• leadership

• team work

• logos

• image

• flexibility/adaptability

• 
  

STRATEGIC PLANNING; this is an organization's process of defining strategy, or direction, and making decisions on allocating its resources to pursue in this strategy  

• vision

• goals

• aims/objectives

• analysis

• development

• evaluation

Stages in planning  may involve
- future thinking: thinking about what the business might need to do in 10-20 years.
- strategic intents: thinking about key strategic themes that will inform decision making.
- analysis: critic your pal. Be realistic.
- the vision: communicating to all staff where the organization is going and where it intends to be in the future.
   WHAT IS YOUR STRATEGIC PLAN??